Download PDF Neuromarketing Armoury (Part of the Neuromarketing Science and Business Association Publication Series) (Volume 4)
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Goodbye, the traditional marketing! Hello, neuromarketing! After you have read the Book, you will inevitably raise the following question: Is there an end to the traditional marketing in sight According to the suggestions made by the Author of this Book, the answer to this question is a positive one. Therefore, we can say the following: Goodbye, the traditional marketing! Hello, neuromarketing! This book is not intended to be read in one sitting, since it will certainly leave you breathless, but as a manual you will use in day-to-day business,reading the chapters you find essential for your business activity. The Croatian edition of this book was published under the title Marketinka oruarnica. The book also contains numerous tests which may help boost your brains creativity in solving marketing problems (determining the retail price, market positioning, product design etc.), as well as a number of techniques assistant professors can utilise in their exercises at the faculty. This book will teach all of you who have been in business for a long time now the marketing practice tricks! To all of you who are studying, it will serve as additional bibliography worth reading and aimed at training you in marketing! So, what are you waiting for Let's find out what science and professional practice have been both revealing and hiding!
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